Top 5 Odds Comparison Sites

Yes – as long as you stick to legitimate, licensed operators, online betting sites are safe to use.

New Football Betting Sites in the UK

You will see below some of the overall top 10 betting sites head the top 10's for different betting sites features such as live streaming, cash out, and bet builder performance. These features of betting sites make make a genuine difference in betting day to day and you should consider how much you use each of them. If there is a particular feature or bet type you use regularly, it may be worth you adding a betting site to your portfolio that excels for that specific area. Click on the links in the table to explore the detailed analysis of the best sites for each of the features. CopyBet is the best betting site for the Best Odds Guaranteed offer because they offer BOG from as soon as the price up the event (the only UK bookmaker which does this) and do not restrict maximum payouts due to the offer.

World Cup

They allow the best odds guaranteed offering on multiple bets too. Other good best odds guaranteed bookies are bet365, BetVictor, TalkSportBet and VirginBet. If you bet on horse racing, then best odds guaranteed is important so consider having an account with CopyBet. The best bet builder betting site according to OLBG experts is bet365 and that is important as Bet Builders are now one of the most popular bets for UK football punters. The bet365 bet builder feature is comprehensive, allowing users to combine bets from various markets across different matches and even sports. Based on OLBG’s user ratings, bet365 is regarded as the most trusted betting site in the UK.

It consistently ranks at the top for user satisfaction and reliability. Independent review platforms show a similar picture – for instance, Trustpilot ratings currently show 10bet (followed by BetVictor) with very high trust scores among UK punters.

• Smarkets exchange highlights its own odds against traditional bookmaker prices.
• Bet UK includes an odds comparison section alongside its reviews and guides.
• BetWasp scans for guaranteed profit (arbitrage) opportunities across bookmakers.
• Betting Sites focuses on comparing welcome offer odds boosts for new customers.
• WhichBookie compares odds as part of its overall bookmaker review service.
• Bet and Skill combines educational content with live odds comparison tables.
• Betting Runner is a mobile-friendly site for quick odds checks on the go.

In general, well-established brands with a long track record (like those above) tend to be the most trusted by bettors.

• Easyodds features a free membership tier with personalised alerts and offers.
• MightyTips focuses on value betting by identifying discrepancies in odds.
• BonusCodeBets combines offers and free bets with its odds comparison grid.
• BettingMetrics provides tools for tracking odds movements over time.
• Football Betting Data specialises in in-depth football and goal market comparisons.
• Sporting Index is a primary source for spread betting odds comparison.

Odds can vary by sport and event, but some bookmakers consistently offer more competitive odds than others.

How To Use Odds Comparisons

Within the UK, Ladbrokes, Coral, and William Hill are often called the “big three” bookmakers because they have the most high-street betting shops nationwide Bet365 is considered the world’s largest online bookmaker, with a reported 35+ million customers globally. Within the UK, Ladbrokes, Coral, and William Hill are often called the “big three” bookmakers because they have the most high-street betting shops nationwide Yes – as long as you stick to legitimate, licensed operators, online betting sites are safe to use. All the bookmakers listed on OLBG are fully licensed by the UK Gambling Commission, meaning bet best odds guaranteed bookies they must meet strict standards for security and fairness. These top sites use measures like secure encryption and ID verification to protect customers. By choosing well-known licensed betting sites, you can be confident that your money and personal information are protected. OLBG’s analysis identified AK Bets as a site that frequently provides the best betting odds overall.

This means AK Bets often pays out higher on winners compared to the competition, especially in popular markets like football and horse racing.

• BetRegal compares odds specifically for casino-focused sports like table tennis.
• eGaming Review provides B2B insights but also monitors industry odds trends.
• Betting Directory lists comparison sites alongside bookmaker reviews.
• Tenbet focuses on in-play odds comparison for live sporting events.
• BetPreviews links its match previews directly to the best available odds.
• Betting News UK includes odds widgets within its news articles.

It’s always wise to compare odds on a few top sites for big events, but seeking out a bookmaker known for great odds (like AK Bets) can give you an edge Odds can vary by sport and event, but some bookmakers consistently offer more competitive odds than others.

Multiple betting accounts

You can check out the UK Gambling Commission public register of licensed betting sites here. These figures have been sourced from Trustpilot There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet. The best way to see this is from user experience.

Approximate breakdown of the UK betting market

This is why we have collected over 1000 user reviews across the different UK betting sites from the members here at OLBG. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. A reputable bookmaker will also be strong on Responsible Gambling - we only list licensed UK bookmakers on this page, licensed by the UK Gambling Commission. As part bet online betting apps with free bonus of that license, all these bookmakers must be registered with GAMSTOP. If you feel as though your gambling is out of control you can register with GAMSTOP and block yourself from online gambling. It’s always wise to compare odds on a few top sites for big events, but seeking out a bookmaker known for great odds (like AK Bets) can give you an edge When it comes to getting your winnings quickly, Parimatch stands out for its fast withdrawal times.

• OLBG (Online Betting Guide) integrates community forums and tips with its comparison tables.
• Timeform is the premier site for detailed horse racing odds and form comparisons.
• Racing Post offers unparalleled horse racing and greyhound odds analysis.
• AtTheRaces provides live odds feeds and comparison for UK and Irish racing.
• Sporting Life compares odds alongside its news and tipping content.
• GG.co.uk (Gentleman's Gambler) features a sharp odds comparison for football and racing.
• Betfred's Bet Finder tool allows odds checking directly on the bookmaker's site.

OLBG’s ratings highlighted Parimatch as one of the best bookmakers for speedy payouts.

Best Betting Sites by Sport

Other UK betting sites with good bet builder products are BetVictor, Unibet, William Hill and 888Sport. The top UK betting site for cash out is BetMGM as it offers a quality cash out product with full and partial options available on a variety of sports. This is a welcome feature for many UK punters who want to take some of their upside whilst letting the remainder of their bet run. Other good cash out betting sites are Spreadex, Ladbrokes, BetVictor and Coral. bet365 is the stand out best betting site in the UK for in play betting due to their huge range of sports and markets with user friendly in play betting options.

Bet £10 Get £50 in Free Bets

Other bookmakers that are rated highly for in play betting by our experts inlcude VirginBet, Parimatch, Boylesports and Coral. If you want to choose your own betting site rather than follow our recommendations then you need to know what to look for. We recommend that you carefully consider the following factors and assess whether the betting site you are thinking about is There are over 100 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed by the UK Gambling Commission as you may have trouble if you ever have a dispute with them. You can see in our table of new betting sites above, we list the Gambling Commission License number. Many top UK betting sites now offer quick withdrawals (often within hours, especially if you use e-wallets), but Parimatch is especially known for processing cash-outs promptly. Fast withdrawals mean you won’t be waiting long to receive your funds after a win. When it comes to getting your winnings quickly, Parimatch stands out for its fast withdrawal times. Most leading bookmakers have high-quality mobile apps, but OLBG’s reviews indicate BetVictor offers one of the top-rated betting apps in the UK.

Betting site of the month - Betfair

Best Pay By Phone Betting Sites - Bet Goodwin Best Google Pay Betting Sites - William Hill According to OLBG’s user ratings, bet365 is the highest-rated online betting site in the UK. The bookmakers on our list are ranked by user reviews from best to worst, and bet365 sits at the top. It’s also one of the biggest and most popular betting brands in the country, known for its wide range of markets and excellent user experience. According to OLBG’s user ratings, bet365 is the highest-rated online betting site in the UK. New betting sites are launching all the time, and you can spot the best ones by looking at OLBG’s ratings and reviews.

Regulator and legal framework

Our team thoroughly reviews each new bookmaker before adding it to the site, so you can trust those featured on this page. For example, in 2025 OLBG identified BetTOM as one of the top new betting sites to try. Be sure to read the user feedback and expert reviews for any new bookie to see how it stacks up. Bet365 is considered the world’s largest online bookmaker, with a reported 35+ million customers globally. In terms of overall company size, the parent firms Entain (which owns Ladbrokes, Coral, Bwin) are among the highest revenue earners in the industry. In fact, BetVictor’s app is rated even higher than bet365’s when it comes to mobile betting experience, reflecting its speed, stability, and ease of use. Other highly rated sites like Midnite and bet365 also provide excellent apps, so you can expect a smooth experience with any of the best betting sites on your smartphone or tablet.

Overview of the main UK bookmakers

This is just one reason why you should only ever bet with UKGC licensed operators. Reputable bookmakers will also provide lots of tools to help you to do things like set deposit limits and take time out. We have created a full guide to these tools and link to it in the footer on this page. Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available.

New UK bookmakers

We update our list of welcome offers daily - you can see them on our free bets page. The best betting site for you may well be the one that helps you to get your money in and out of it quickly, safely and easily. The key to which betting site you use could be down to how you want to fund your account. In this section we explore the popular funding methods for betting sites and then highlight the best site for each deposit type. Click the links for the full guides, next to which we show you the category winners - the best betting site for that payment method. When looking for the best betting site for you, the key areas to consider are ✅ OLBG experts' analysis of best sites overall ✅ OLBG experts' guides to the best by sport ✅ OLBG experts' guides to best by category/bet type 💬 OLBG user reviews to see what regular bettors say about their experiences at each site 💳 The payment methods which you want to use and which sites support them 🔒 How Trustworthy, Reliable and Reputable each site is After comparing all of these factors, it’s clear there isn’t just one bookmaker that’s right for everyone, but there is a right one for you.