Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. We recommend reading our unbiased review and the comments before joining Mr.Play.

UK Gambling Laws & Regulations: What You Need to Know

For example, few new betting sites offer Asian markets, bet builders (custom bets) or prop bets (wagers on individual players). To find these markets, you will likely need to join the more established bookies such as bet365 and William Hill. Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins. After the margins tests, we look to see what unique features the new betting sites offer, such as live streaming, cash out, promotions for existing customers, free-to-play competitions such as Betway's 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair.

Bonus Offers and Promotions

New bookmakers usually have great sign-up offers, but a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive-looking betting offer into a waste of time. Be sure to look for a bonus that suits your gambling style to see whether you will get more value from the large or small signup offers. For example, if you just like to place small wagers on longshot acca's each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days. All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. Currently, these new bookmakers are not off to a good start, and we recommend joining more established "new betting sites", such as Kwiff, BetMGM, and QuinnBet, to name a few. New bookmakers that are listed on BettingLoune will have a UK Licence and abide by the UK's Gambling Act 2005 and all the UK Gambling Commission (UKGC) regulations, making them safe and accountable betting sites.

Operator / Group	UKGC Licence Number	Licence Status	Headquarters
Flutter UK & Ireland	000-039483-R-319329-014	Active	Dublin, Ireland
Entain Holdings (UK) Ltd	000-039225-R-317313-009	Active	London, UK
Bet365 Ltd	000-039565-R-324313-006	Active	Stoke-on-Trent, UK
888 UK Limited	000-036023-R-317185-012	Active	Gibraltar

However, if you come across a site not on our list, check for a UK license.

Payment Options: Comparing Deposit Methods

"Appalling I deposited £300, and they went and duplicated the £300 by claiming an additional £300, which meant they took £600 out of my bank account. We mention that all of the new bookies above charge "£2.50" per withdrawal in the reviews, but we did not experience any deposit fees and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times, some taking a few weeks. For example, with Debit card withdrawals, there is a three business days pending time, one business day for processing, and 3-7 business days to receive the payment. Now, it is too early to judge most of these new sports betting sites, and it is not uncommon to see similar complaints and reviews on the most significant betting sites in the UK. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website.

Operator	Market Share (%)	Primary Brand(s)	Year Established
Flutter Entertainment	~40	Betfair, Paddy Power, Sky Bet	2001
Entain Group	~25	Ladbrokes, Coral, Gala Bingo	2004
Bet365 Group	~20	Bet365	2000
888 Holdings	~5	888sport, Mr Green	1997

Never sign up for a new bookie that does not show a valid UK Gambling license.

Betting Sign-up offers and new customer offers

For example, BetMGM launched in the UK in late 2023. However, they did not offer horse racing or greyhound betting in their sportsbook for a couple of months. They offer a horse racing product, but it is not the best. On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are great for football, tennis, American sports, and a wide range of niche sports.

Early cash out (full or partial) options

Check out the best horse racing betting sites in the UK here, if that suits your fancy, or compare our exclusive offers for new and existing customers. We have also compiled the best tennis betting sites in the UK. Unlike horse racing, every new betting site launched in the UK will offer football betting, but some areas are much better than others. Almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy nearly all punters. However, the betting market types vary quite a lot when looking deeper at new football bookies. If you didn't know, the UKGC regulates most forms of gambling in the UK, including: The only exception is sports spread betting, which is regulated by the Financial Conduct Authority instead of the UKGC.

Virgin Bet - The betting site from the Virgin brand, offering a simple betting experience.
Betway - A major international brand with strong sponsorships in football and snooker.
Mozoobet - A newer entrant focusing on simplified betting and cash out options.
LiveScore Bet - Integrated with the LiveScore app, focusing on in-play betting.
VBet - An Armenian-origin bookmaker with a growing presence in the UK.

Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure. Suppose you are not satisfied with the result of this direct complaint.

Best Betting App FAQs

In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but some new bookies still find ways to make it difficult for players or break the rules and receive fines from the UKGC. However, bet betting apps uk best this is not a new betting site problem, with many large operators in the industry receiving enormous fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years, William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive penalties to the UKGC. Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining BetDukes, 2kBet, Infernobet, InterBet, SponsioBet, Bazingabet, SwishBetCasino, BetSteve, and VStarBet.

11. Betano

Progress Play Limited offer a white-label solution that provides all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white-label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of "different" new online gambling sites. However, finding information on these sites' "true" owners is impossible, and they do not tend to stick around for the long term. We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but we are concerned about the early player reviews from the new bookies operated by Progress Play Limited. Firstly, real players have contacted us to inform us that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges. In that case, you can use an alternative dispute resolution (ADR) provider approved by the UKGC, such as the Independent Betting Adjudication Service (IBAS). Other Approved ADR Providers include ADR Group, Bacta ADR service, eCOGRA and so on. We take great pride in promoting gambling safely and responsibly here at BettingLounge.

Betiton - A modern site with a strong welcome bonus and live streaming.
Kwiff - Known for its 'kwiffed' odds where random bets get significantly boosted odds.
FootyAccums - A site dedicated to football accumulator bets with tips and offers.
Parimatch - An international brand with a strong focus on football and MMA.
PokerStars Sports - The sports betting wing of the famous poker site.
Bets.io - A crypto-friendly betting site accepting various cryptocurrencies.
Gamdom - Primarily a crypto esports betting site.

We will only recommend new online bookmakers with responsible gambling protocols on their sites.

The best UK bookmakers in the business

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bet365 - Great For Bet Builders

Jammy MonkeyJammy Monkey shutdown after having its UKGC licence suspended. Jammy Monkey shutdown after having its UKGC licence suspended. Betfair Bingo£490,000 fine for marketing to vulnerable consumersToo many negative reviews £490,000 fine for marketing to vulnerable consumers £490,000 fine for marketing to vulnerable consumers BetzoneAs of December 7, 2025, Betzone no longer operates in the UK. As of December 7, 2025, Betzone no longer operates in the UK. JokabetUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players FafabetIt is not possible to join Fafabet for the time being It is not possible to join Fafabet for the time being It is not possible to join Fafabet for the time being Jazzy Spins50x wagering requirements on welcome bonus and low quality overall 50x wagering requirements on welcome bonus and low quality overall 50x wagering requirements on welcome bonus and low quality overall When new sports betting sites launch, they do not always come as complete packages. Check out our Responsible Gambling Guide for tips and advice on staying in control and services offering free professional help! Self-assessment tests: We check to make sure the new bookmakers offer self-assessment quizzes to help you if you are at risk of developing a gambling problem. Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford. Reality Checks: We ensure new bookmakers offer reality checks to monitor your time and money spent on a betting site. Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for six months, one year, five years, or longer.